The Big List of 25+ Business Writing Tips

Drafting business copy can be challenging. When you’re trying to develop content that helps sell products or gets more customers to sign up for your services, you need to be persuasive, informative and entertaining. Whether you’re new to the business writing world or a seasoned veteran, this isn’t always easy. However, there are a few tips business writers can follow to improve their content and see more conversions. Let’s check out 25 business writing tips you can use to start writing better copy. Planning 1. Get to know your target audience, including what their fears, problems and needs are. 2. Before you begin writing, understand the purpose of what you’re about to create. 3. Put the proper planning into each new piece of content. Mapping out an outline will save you time in the long run. 4. Try mapping out complex ideas before you begin writing. Connecting points, thoughts, and important details before you start your first draft can save time and make the process easier. Process 5. Write a rough first draft to help get your ideas flowing. You can always perfect your content later. 6. If you’re struggling to come up with your introduction, skip it. Start with your first main point and come back to your introduction after you’ve finished. 7. Write the headings of your articles first. This will give you an outline to follow, helping you stay on topic. 8. Use the Pomodoro Method to help you stay focused. Set a timer for about 20 minutes. During that time, only focus on writing your copy. When the timer is done, take a short break. Keep repeating this process until your content is complete. 9. Remember to take it one step at a time. Don’t try to edit before your first draft is completed and don’t start writing until your outline is finished. Focus on the process and slow down when necessary! 10. Structure your post for scan-ability. Focus on bite-sized chunks of content that are easily absorbed and use subheadings and bullets to add clarity. Copywriting 11. Use language that flows naturally. While you may be writing for a business, you still want your reader to enjoy engaging with your content! 12. Include different headings to help your readers understand which information is the most important. Indicatinga hierarchy can help your reader identify which content connects. 13. Don’t try to impress your readers by using extensive vocabulary. It is more important that you get your ideas across clearly and efficiently. 14. If a short, simple word will explain your thought just as well as a long one, always use the simpler word instead. 15. Create emotion within your copy. Although your content is for a business audience, you still want your readers to connect and engage with it on a personal and emotional level. Editing 16. Don’t smother your verbs. Adding unnecessary words around your verbs can cause confusion and inconsistency. 17. Be direct about what you need. Avoid using verbs that don’t precisely describe the outcome you’re hoping to receive. 18. Avoid the passive voice. 19. Craft your copy with the end reader in mind. This may mean adjusting verbs, terms, or lingo that you use to fit the needs of that particular individual. 20. Avoid jargon and buzzwords. These terms tend to come and go, so don’t make a habit of using them in your writing. 21. Don’t be afraid of a one-sentence paragraph. 22. Have multiple editors read through your content. Check your copy once yourself, then hand the project off for an additional proofread. 23. Edit your content for more than just grammar and spelling. Make sure your copy meets the needs of your customers, accurately provides them with new information, and that you’re providing that information in the best way possible. 24. Read 25 Tips for Editing Your First Draft Bonus 25. Listen to your audience’s feedback. The better you understand their expectations, the more likely you are to provide them with high-quality content. 26. Check out the Content Writer’s Guide to Grammar, Punctuation and Structure 27. Hire one of our expert copywriters. Constant Content takes the hassle out of finding, hiring and managing freelance writers. You’ll be surprised just how easy content creation can be.

Puritan in early America essays

Puritan in early America essays When King Henry VII dissolved the Catholic Church and made the Church of England rendering the Pope powerless in all English affairs (Williams, 4), some people, non-conformists, were not happy. They were persecuted for practicing their religion, so when they found a chance to leave, they did. This first group of people had been living in self-exile in Leyden, Holland. They were known by 3 different names, their leader William Bradford called them Pilgrims, those who held them in contempt called them Brownists, and to King James and his court they were known as Separatists (Williams, 48). They were forced to leave England, because their complete and unchanging belief that religion should be completely free from government. They became tired of Holland, because of their poor worship of the Sabbath, and were ready to find a new place to live, but only 35 were brave enough to go to the America, they were joined by 66 people from London. Their desired destination is not known, but they ended up landing at Cape Cod. After some exploring surrounding land the Pilgrims chose Plymouth Rock as their permanent settlement (Williams, 52). Although the first year almost half of the population died, by 1632, 11 years after the beginning their population was up to 500. By the end in 1691 the population was no more than eight thousand scattered in several towns (Williams, 53). Puritans made many settlements and had trade routes in between the cities. Inside of the cities life was organized and run very strictly. The church was the government and controlled everything under strict rule. They believed punishment for everything should be death or shame. If you had beliefs other than what the church wanted you to have you would be thrown in jail, or banished. The church felt fear of God was the way to worship, and also felt that fear was the best way to run a community. Puritans, like all Protestants, believed in predestination; God, they decla...

Globalization Essay Example | Topics and Well Written Essays - 1250 words - 10

Globalization - Essay Example ation in supporting poor countries by rich countries and organizations, effects of globalization on cultural convergence, and effects of globalization on individualism and employer movement. Globalization defines extensive networks across national borders for transfer resources and finished products. This has had significant economic impacts on developing countries because of derived benefits from rich countries and rich organizations. One of the major economic benefits of globalization on poor countries is the exploitation of the countries resources. The poor countries are rich in primary raw materials such as agricultural products and minerals but they lack the potentials to exploit the resources. The developed countries, having been industrialized and having exploited most if their resources are in dire need of the resources in the developing countries for sustainability and for economic reasons. The developed countries therefore invest in the poor countries by sending technologies and machineries to aid exploitation of the raw materials. This leads to generation of income for the poor countries and promotes the countries role in global trade towards generation of fo reign exchange and achievement of favourable balance of trade and balance of payment. The flow of investment resources into poor countries and the demand of the poor countries’ raw materials also create employment opportunities for the countries citizens with effects of improved per capita income and living standards (Holton, 2005; Mooney and Evans, 2007). Globalization also promotes the supportive role of developed countries in supporting poor countries through aiding movement of workers across borders. Even though developing countries are rich in human resource, the countries suffer from low employment opportunities and developed countries, which lack human resource, offer employment opportunities for the poor countries’ citizens. This is because of the facilitated communication and employee

Cultural environment of United Arab Emirates Essay

Cultural environment of United Arab Emirates - Essay Example This paper will focus on describing the cultural environment of the United Arab Emirates, according to the model described by Hofstede. The Five Dimensions of Culture It is of critical importance to describe the five dimensions that Hofstede described. The first of these dimensions is the power/distance, which denotes the degree of inequality that is evident in the society (Reiser 9). According to this psychologist, the people in the society have usually accepted that inequality exists, and realize their place. In cultures registering high scores of this dimension, uneven distribution of power thrives, with people in the system living within the limits of their place. Societies that have a lower score in this dimension exhibit a level of power sharing and dispersion and the members in the society consider each other as equals. . Societies that register high scores in this dimension have a hierarchical society whereby the gap between each level keeps widening. The second dimension is individualism, which denotes the depth of ties existing between people and their communities. Societies that register a high score in individualism have many people practicing autonomy, and the exhibit a high level of independence. Societies that have low scores in this dimension exhibit complex community networks and value the societal projects (Reiser 11). The people have an indomitable connection with their societies, a factor that makes them focused on pursuing community projects. The third dimension that he used to describe societies was masculinity, which denoted the society’s tendency to adhere to gender roles attached to both men and women. High scores in this dimension illustrates that a society holds onto the gender system that defines masculine and feminine roles, with men associated with the tough responsibilities. On the other hand, low scores reveal that a society has embraced gender equality and that women in that society can take up various careers, including those taken up by men. Low scores do not imply that a certain society exhibits reversed gender roles, but rather describes the changed attitudes towards the stringent gender system that has defines masculine and feminine roles. The fourth dimension that Hofstede defined was the uncertainty or avoidance index, a framework that relates to the society’s tendencies to avoid ambiguity or confusing situations. Societies that score highly in this sector usually avoid any form of ambiguity by setting up multiple rules and regulations that define the necessary action and option under any circumstance (Reiser 13). Low scores in this area indicate that a society lacks laws that define each probable situation, and that novelty is encouraged under different circumstances. The fifth dimension describes a society’s preference for long-term orientation. High scores in this dimension indicate that a society prefers to hold onto traditional values that define the society. Low scores are exhibited by countries that have lost an attachment to traditional values and are willing to adopt dynamic trends. Geert Hofstede Analysis for United Arab Emirates According to Hofstede, the United Arab Emirates exhibits a high score on the power and distance of 80 highlighting that the society is highly hierarchical. There are differential classes that define the

Augustines Confession Today Essay Example for Free

Augustines Confession Today Essay In my opinion I feel as if Augustines Confessions is still very much relevant and timeless in todays world in the aspect of religion and spirituality, morality, and love. In Confessions Augustine undergoes a transition from his original view on religion to a different view. He begins to be cautious of sin in his life and in the lives of those around him. Most of all, Confessions helps in understanding the Journey of man in his search for a more spiritual connection, the struggles they may be faced with, and he right path to be chosen, which is a struggle that many can relate to today. When looking at this in Confessions you see in Book VIII, Augustine tells us of his transition to Christianity. He describes how he was able to overcome his struggle with his internal battles and become a follower of Christ. Augustine describes his struggle as having two wills, one carnal, one spiritual, were in conflict with one and other. Augustines is having an internal battle between his pleasure seeking side and his spiritual side. The quote This was the controversy raging in my heart, a controversy about myself, against myself is where Augustine recognizes this internal conflict between his good and bad side. This is when he embraces Christianity. This statement is relevant today in many ways. The statement does not Just apply to religion. In life in general, there will always be internal battles that you will have to face. Whatever it may be, you will have to decide what the right path to take it is and this will be what defines you as a person. During Augustines Journey you notice in ook VI of Confessions that Augustine is struggling with his feelings on sex, women, and love. He begins his spiritual Journey and has to change his perspective from being a young man that has an overwhelming desire for sex and women to a lifestyle that is in compliance with the church. This means that he can only have sexual relations within the confines of marriage. Augustine comments on his struggle with this as he describes himself as a slave for lust. After he sends his mistress away he says: And so, since I was not a lover of wedlock so much as a slave of lust, I procured nother mistressnot a wife, of course. Thus in bondage to a lasting habit, the disease of my soul might be nursed up and kept in its vigor or even increased until it reached the realm of matrimony. Nor indeed was the wound healed that had been caused by cutting away my former mistress; only it ceased to burn and throb, and began to fester, and was more dangerous because it was less painful. Augustine uses words such as wound, bondage, and disease of my soul suggesting that Augustine sees this as a bad habit that needs to be fixed. In book VI you can see that is thoughts on women and love are pushing towards the churchs thoughts on it. Yet, his body is still struggling with this his lustful desires. After reading Confessions you can see what the Augustine goes through in order to achieve his goals of spirituality. As well as through his first-person narratives you gain an understanding as to what may lead to conversion and the path towards spirituality. Through reason and the strength to overcome the struggles with internal battles, such as morality and lust, the Journey can be completed. Augustines Confession Today By savannahr87

Majority or Minority Influence :: Politics, Compliance, Conversion

This essay concerns social influence in general. Aspects of social influence as such as majority influence and minority influence will be discussed in terms of their underlying psychological processes and how they differ. Majority influence or conformity refers to the desire to belong or to fit in within a particular group which involves adopting certain attributes, behaviour and attitudes of a particular group. As a result individuals consequently experience group pressure (in Baron, Branscombe & Byrne 2008). Minority influence on the other hand, refers to the influence that the minority exert over the majority in that the majority come to accept the beliefs and behaviours of a minority (in Baron et al. 2008). A considerable body of research has been injected into the nature and impact of both majority and minority influences. Moscovici (1980 in Hogg and Vaughan 2007) claimed that both majorities and minorities exert influence in different ways. One psychological process underlying majority influence is through direct public compliance. The dual-process dependency model which was postulated by Deutsch and Gerard, (1955 in Hogg and Vaughan 2007) proposes two important motives for conformity: normative social influence and informational social influence. Normative social influence refers to the need to be accepted and approved by society. This involves individuals to modify their behaviours and to adopt new/current ones that are associated with the particular social group so that they are not rejected (in Hogg & Vaughan 2007). An example of this situation can be reflected in Asch’s (1956 in Baron et al. 2008) study of conformity in which participants conformed to the majority group but at the same time maintained their own private opinions and disagreed. This process is known as compliance (in Bailey, J.et al. 2008). The second motive that explains why people conform according to Deutsch and Gerard, (1955) is based on informational social influence. According to Festinger, (1950, 1954 in Hogg & Vaughan 2007) this type of influence is associated with uncertainty. Here individuals are uncertain and lack knowledge as to how to behave in certain situations. Festinger referred to this as social comparison in which individuals are not fully confident about their beliefs, attitudes and opinions and therefore yield to majority in order to be correct. This occurs particularly under ambiguous conditions and is clearly demonstrated in Asch’s (1956 in Hogg and Vaughan 2007) and Sherif’s (1936 in Hogg and Vaughan 2007) studies in which participants converged on similar answers particularly when the tasks became extremely difficult for them to be able to rely on their own judgments (in Bailey et al.

Literature on HSBC Essay

Legacy HSBC Group. HSBC Bank is a key component of the HSBC group which was specifically established for trading with India and China in the hey days of the British Raj in 1865, after a necessity for the same was felt by Thomas Sutherland who identified that Hong Kong lacked local banking facilities. The bank has been primarily dominant in the Asia Pacific region and has pioneered modern banking facilities in these areas. It is now seen to take up its earlier mantle and is creating a new wave of modernised banking in the emerging economies of East and South East Asia. Based in London and with operations around the world, HSBC Holdings plc is reported to be the biggest bank and financial services banking company in the World with operations around the World in 9,500 offices and presence in 80 countries across the globe. Its share holders are said to be spread in 100 countries. HSBC Personal Banking. HSBC has a number of progressive personal banking schemes as it calls itself the Worlds local bank. (Express Banking, 2006). Some of the initiatives it has are schemes such as express banking which is designed to save time. This includes paying a bill online, thereby encouraging internet banking, use of cash machines and mobile phone top ups. (Express Banking, 2006). The bank is also extensively offering gifts for such schemes to include attractive offers as a 42 inch Phillips Plasma television for using its cash machines. (Express Banking, 2006). Its personal insurance services are similarly attempting to induce customers to go online. Thus a 10 percent discount is offered when a person buys on line car insurance. The no claims discount limit has also been raised to 70 % and there is a monthly installment option which has also been included. (Car, 2006). It has also services which can be availed by customers by providing prior intimation of their renewal dates to the bank and once again are provided attractive prizes for the same. The mortgage services offered by HSBC are also very innovative and provide not just for a loan but complete services such as mortgage offers, choices for repayments, varied interest rate option and tailoring these to the prices. (Mortgage, 2006). There are separate services on offer to first time buyers who can also remortgage as well as use the home to borrow more. Similarly the home insurance features also offer very heavy discounts for switching to HSBC Home Insurance, promise to settle claims over the phone without completion of forms and provide for replacements. HSBC Business Banking. HSBC business banking facilities are also unique. It has 12 months free banking facility extended to a current account holder which provides for borrowing at fixed rates large sums up to ?25,000. The service also includes foreign exchange rates for foreign currency payments for HSBC net customers, provides for management of trading in China and a commercial card enables a 56 days interest free credit. Banking for business is carried out through the commercial centres which provide multiple facilities to customers. For business there are other factilities that are being provided such as business internet banking as well as HSBCnet which provides larger companies with a complete range of services on the internet including invoice finance. There are a wide range of business insurance packages that have been made available by the bank, to include virtually all the possible contingencies for which insurance is required by business such as small business for turnover less than ? 1 million or less than 10 employees, commercial packaged insurance, customer packaged insurance, business car insurance and keyman insurance for prinicpals. The insurance package also covers share holders and partners, professional indemnity and trade credit. (Insurance, 2006). International Business Banking. The international services provided by the Bank include import and export bills clearance, guarantees and documentary credit. The Bank also provides many other forms of assistance to businesses to include opening of a business overseas. (International, 2006). The debit and credit card processing facilities include acceptance of debit and credit card at the place of work, over the internet, by mail order, fax or even on telephone. The finance and loans services being provided to the business by HSBC includes flexible overdraft, cash against invoices, protection against bad debts, small business loans at fixed interest rates upto ? 25000, flexible loans, financing of commercial properties, equipment, mortgages, vehicles and so on. Business managers are also provided with cash flow management services and fixed bond rates on high interest Deposit Bonds over ? 5,000. HSBCnet is an advanced service provided for businesses which enable these to carry out futuristic online banking. This is considered ideal for small businesses who do not want to invest in an internal financial management organisation. Thus it provides tools such as cash management, reporting and trading along with analytics and research. (hsbcnet, 2006). The customers are continually provided high quality services on HSBCnet such as management of foreign currency transactions as easy as domestic transaction, payments and account transfers at par with operations of a domestic account. The basic advantage provided is that a customer does not have to change his platform to access different types of services. Chapter 4 – Findings Findings are derived from qualitative and quantitative analysis. Data analysis is meant to calculate â€Å"correlations† between variables. The intention is to find relations among the variables. Correlation is a measure of the degree of linear relationship between two variables. A positive correlation occurs when both variables either increase or decrease. Negative correlation occurs, when one variable increases and the other decreases. The detailed findings of the primary and secondary research carried out based on qualitative and quantitative collation are as per succeeding paragraphs.